{"id":994,"date":"2022-04-26T17:12:18","date_gmt":"2022-04-26T15:12:18","guid":{"rendered":"https:\/\/www.gaultiercollette.ch\/?page_id=994"},"modified":"2023-09-01T10:04:05","modified_gmt":"2023-09-01T08:04:05","slug":"laurastar-iggi","status":"publish","type":"page","link":"https:\/\/www.gaultiercollette.ch\/fr\/laurastar-iggi\/","title":{"rendered":"Laurastar_ IGGI"},"content":{"rendered":"<section class=\"back baseline anim-to-scroll\">\n            <a href=\"https:\/\/www.gaultiercollette.ch\/fr\/laurastar-liste\/\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 28 24\" style=\"enable-background:new 0 0 28 24;\" xml:space=\"preserve\">\n        <style type=\"text\/css\">.st0{fill:none;stroke:#000000;stroke-width:2;stroke-miterlimit:10;}<\/style>\n        <rect x=\"2\" y=\"11\" width=\"25\" height=\"2\"\/>\n        <polyline class=\"st0\" points=\"12.8,23.2 1.5,12 12.8,0.8 \"\/>\n      <\/svg>\n      Retour\n    <\/a>\n<\/section>\n\n\n\n\n\n  <section class=\"case__header baseline anim-to-scroll\">\n    <div class=\"case__header-title\">\n      <h2 class=\"\">\n        <span class=\"title\">IGGI   <\/span>\n        <span class=\"title-year\"><\/span>\n      <\/h2>\n    <\/div>\n    <div class=\"case__header-text\">Lancement de produit, en partant de la d\u00e9finition de son nom et en passant par la cr\u00e9ation de son packaging. Strat\u00e9gie de lancement et cr\u00e9ation de contenus pour tout son \u00e9cosyst\u00e8me points de vente et digital.<\/div>\n  <\/section>\n\n\n\n\n\n\n    <section class=\"case__iframe baseline anim-to-scroll\">\n      <iframe\n        src=\"https:\/\/player.vimeo.com\/video\/483797234\"\n        allowfullscreen onload=\"adjustIframe(this)\"\n      ><\/iframe>\n    <\/section>\n\n\n\n\n  <section class=\"case__skills baseline anim-to-scroll\">\n    <ul>\n                      <li>Planning strat\u00e9gique<\/li>\n                              <li>Cr\u00e9ation de contenus<\/li>\n                              <li>Direction artistique<\/li>\n                              <li>Conception-R\u00e9daction<\/li>\n                              <li>Achat d'art<\/li>\n                              <li>Gestion de projet<\/li>\n                  <\/ul>\n  <\/section>\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n  <section class=\"case__imgtext baseline anim-to-scroll\">\n    <div class=\"case__imgtext-left\">\n      <h3>Lancement de IGGI<\/h3>\n      <p>Donner naissance \u00e0 un produit en lui attribuant, un nom, une personnalit\u00e9 et un univers qui lui est\u00a0propre.<\/p>\n    <\/div>\n    <div class=\"case__imgtext-right\">\n              <img decoding=\"async\" src=\"https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/04\/Pres_IGGI_05-e1656419720361.jpg\" alt=\"Launch of IGGI Laurastar\" \/>\n          <\/div>\n  <\/section>\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" autoplay loop muted src=\"https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/04\/video_chaise_IGGI_GC.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"1024\" src=\"http:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/06\/Iggy_white_profil_nologo_nocable_RVB_3000px-808x1024.png\" alt=\"\" class=\"wp-image-1840\" srcset=\"https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/06\/Iggy_white_profil_nologo_nocable_RVB_3000px-808x1024.png 808w, https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/06\/Iggy_white_profil_nologo_nocable_RVB_3000px-237x300.png 237w, https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/06\/Iggy_white_profil_nologo_nocable_RVB_3000px-768x973.png 768w, https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/06\/Iggy_white_profil_nologo_nocable_RVB_3000px-1213x1536.png 1213w, https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/06\/Iggy_white_profil_nologo_nocable_RVB_3000px-1617x2048.png 1617w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" autoplay loop muted src=\"https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/04\/Story_Quotidien-1-Morning_UK_GC.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" autoplay loop muted src=\"https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/04\/Story_DefroisseDemo-3_Thanks-IGGI-Green_UK_GC.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" autoplay loop muted src=\"https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/04\/Story_Nomade-3-Burger_UK_GC.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n  <section class=\"case__imgtext baseline anim-to-scroll\">\n    <div class=\"case__imgtext-left\">\n      <h3>Packaging de IGGI<\/h3>\n      <p>Cr\u00e9ation d\u2019un packaging unique et premium qui valorise le produit.<\/p>\n    <\/div>\n    <div class=\"case__imgtext-right\">\n              <img decoding=\"async\" src=\"https:\/\/www.gaultiercollette.ch\/wp-content\/uploads\/2022\/04\/packaging_IGGI_mockup_blanc_GC-scaled.jpg\" alt=\"IGGI Packaging\" \/>\n          <\/div>\n  <\/section>\n\n\n\n\n    <section class=\"case__iframe baseline anim-to-scroll\">\n      <iframe\n        src=\"https:\/\/player.vimeo.com\/video\/713354664\"\n        allowfullscreen onload=\"adjustIframe(this)\"\n      ><\/iframe>\n    <\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-994","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laurastar_ IGGI - Gaultier Collette<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Gaultier Collette a con\u00e7u le lancement de produit du IGGI de Laurastar depuis la d\u00e9finition de son nom en passant par la cr\u00e9ation de son packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaultiercollette.ch\/fr\/laurastar-iggi\/\" \/>\n<meta property=\"og:locale\" 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