Product launch, starting from the definition of its name and through to the creation of its packaging. Launch strategy and creation of content for its entire point-of-sale and digital ecosystem.
- Strategic planning
- Creative content
- Art direction
- Art buying
- Project management
Launch of IGGI Laurastar
Giving birth to a product by assigning it a name, a personality and its own universe.
Creation of unique, premium packaging that enhances the product.